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Are you interested in a career as a media sales executive? Have a look at what is typically involved in the role.
Media sales executives sell video production services for businesses. These services include Corporate films, AD Films, Videos for social media etc. They approach potential customers to make sales, work to reach targets and deliver sales reports to management.
The day-to-day
Media sales executives typically perform the following:
Contact potential clients to describe video production services. This usually takes the form of cold calling over the telephone and also involve face to face contact at presentations, meetings and client locations.
Take part in internal training about how to handle phone calls and other job requirements.
Research client needs and explain the benefits of getting a video for their business, responding to any objections.
Explain pricing costs to potential clients and negotiate a fee if necessary
Account manage an existing client to ensure their needs are satisfied and they are happy with the service.
Work with production teams to ensure that agreed videos are made according to the requirements and delivered at the right time
Track purchases and keep record of sales, contacts and deals
Attend industry events, exhibitions and conferences, meeting potential and existing clients
Work to maximise sales and meet targets
Deliver sales reports to management
Key skills
Media sales suits people who are naturally outgoing and sociable. An excellent telephone manner is essential as are written and oral communication skills. Media sales executives need to possess or develop the ability to persuade clients of the merits of the product they are selling.
They need good negotiation skills and the ability to respond to objections. Media sales executives need to be persistent, resilient and able to handle pressure but also be good listeners in order to understand clients’ needs. They need to have a good awareness of targets and revenue and have strong self-discipline and attention to detail.
Qualifications
Graduation in any degree will work if you have very good communication skills.
Degrees in business and marketing are most apt.
Relevant experience
0 to 1+ experience as sales executive or tele caller.
Salary
Basic salary ranges from Rs.7000 to Rs.15,000 (based on experience)
On target earnings’: Rs.2000 to Rs.20,000 (based on sales)
Hours
Typical Working Hours: 9am - 7pm
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